Innovative visual communication requires spatial perception and aesthetic judgement.
These qualities are essential for developing excellence in skills such as illustration, layout, colour palette, typography, icon design and photography.
Together with a working business knowledge, these skills can be used to craft distinctive brand designs including corporate, product and personal identities.
Combined with effective marketing strategies, brand identity can be applied to an almost limitless array of visual communication media: on objects such as buildings, vehicles and products; on paper-based print products such as books, magazines and brochures; electronically such as with websites and through television.
These applications serve to meet three core goals:
- education, and
- re-inforcement of the corporate, product or personal brand identity.
Keeping the brand effective requires clarity of vision with respect to these goals and the continual creative input of an innovative visual communication specialist.